‘Ignoring
digital Marketing is same as opening a business and not telling anyone’
Many
of us are hearing the term digital marketing these days and must be curious to
know what digital Marketing is? How it benefits the business?
Digital Marketing company in Pune or online marketing is an
updated version of traditional marketing. Marketing is crucial for all
businesses and studied and applied since ages. Now-a-day it is applied in a
modern or digital way.
Marketing
is a set of practices a business use to expand its reach to maximum people and
grow in terms of awareness among the potential customers.
Every
business has different goals or different business needs at different stages,
It may be creating awareness, an increase in the number of sales, or create a
brand value in the market. In earlier times the traditional techniques were
used like word of mouth which is considered a very trustworthy technique,
Newspaper ads, radio ads, television, pamphlets etc.
Everything
is going online these days and changing the means of marketing and advertising
a business too.
Digital Marketing
The
marketing done on digital platforms mainly on the internet. We use the internet
for business promotion. The aim of
digital marketing is to reach potential customers at the right time when they
are searching online.
There
has been a drastic increase in the number of internet users and it will keep on
growing day by day. India is the second largest online market after China and
it is spreading like a wildfire. Digital marketing has a much broader and
deeper reach because of its large customer base.
Digital Marketing
Digital
Marketing has many categories here are many ways in which we can promote
business in digital marketing.
The different forms of digital
marketing services are
SEM
– (Search Engine Marketing) we pay the search engines to provide the visibility
for our ads which leads to more traffic to our site.
SEO
– (Search Engine Optimisation) Is another way increasing traffic to a website
this traffic comes from organic sources without paying for the ads.
SMM
– ( Social Media Marketing) It enables businesses to establish their network
through social media platforms like facebook, twitter, Instagram to promote a
specific page or post.
Content
Marketing – It’s a strategic marketing approach where promoters create
valuable, relevant, and consistent content to attract and retain a particular
targeted audience. To drive a profitable customer action.
Affiliate
Marketing – It is a process of earning a commission by promoting other people’s
products. You find a product you like, promote it to others and earn a
commission on each product you sell.
PPC
–(Pay per click ads) is a cost-effective way of promotion. The advertiser pays
to the publisher only when his ad is clicked so that money is utilized in an
effective way.
Email
Marketing – Act of sending commercial messages to a particular group of people
via emails. It helps in building a healthy relationship with customers. It is
used to keep customers updated with the latest things.
Hope
this post was helpful in understanding digital marketing.
To
know more about best digital marketing company in
Pune.
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