Search Engine Optimization (SEO) is the process of affecting the online visibility of a website or a web page in web search engine’s unpaid result or organic search results.
When someone makes a search, the top results will have 33% chance of getting clicked and most of the time 75% of people won’t click the second page of Google search engine. So if you are not on number one page, you miss the opportunity and you won’t be able to generate leads if nobody finds you. The websites which are ranking on the first page are making conscious efforts to improve their SEO. Increase your revenue through SEO Company in Pune.
If you want people to find you on Google search engine SEO is a must.
Here are 15 Precious Tips to help you get better at SEO-
1. Add valuable content on your site- To generate traffic to your website you should have high quality, recent, and relevant content. Another factor that impacts SEO ranking is the time people spent on your website. Hence if your site has exciting, fresh and highly relevant information people will spend more time on your website and your dwell time will improve.
2. Optimize website for Rankbrain algorithm- Rankbrain is considered Google’s third most important ranking signal, It’s a machine learning artificial intelligence system that helps Google process some of its search Results, in particular kind of queries. It’s the ability of a machine to teach itself from data inputs.
3. Discover more related keywords in content-Keywords play a major role in the Google ranking algorithm. One should not overboard saturate your website with keywords. Keywords should fit naturally into sentences. You can use them in header tags and even in image captions. You can also use 3-4 words phrases like “best phone online “. If your keywords match user’s search, your website will have a greater chance of getting ranked higher. Get more info about: SEO Services in Pune.
4. Update the old blogs and republish it- You can increase the effectiveness of your SEO efforts and boost your search engine traffic by just updating your old content and give yourself an improved freshness score and you’ll get a spike in traffic.
5. Competitor’s website analysis – The simplest and best way to get organic traffic to your website is to snatch your competitor’s traffic. Find the competitor’s website which gets loads of traffic; you can imitate them to get more traffic. If you can snatch 10% of your competitor's traffic, that will be a huge bonus for your site.
6. Link to authority websites – What is an authority website? Authority website is not always top result in Google. An authority site is a site that can be trusted to give you what you are looking for. Authority site generates consistent traffic in long-term Hence linking to authority site increase the traffic to your site. Find Digital marketing Company in Pune to promote your website.
7. Add Email Subscription- Your newsletters can also bring traffic to your website and increase your ranking. The combination of SEO and email marketing is based on transferring content from the site to emails and from emails to the site. The base of your subscribers will grow when they will notice interesting content on your blog and subscribe to the newsletters. In another way, your email campaign has no direct impact on SEO, but it helps in influencing the ranking factor.
8. Write meta blogs for Videos – Writing a unique and catchy metablog. Keep your title descriptive using keywords. The more broadly descriptive your title is, there will be more chances of your video to appear when people search for those keywords.
9. Find broken back links – A Broken link can crush your SEO ranking and it doesn’t look good when a link you provide to your visitors bring them to an invalid website. Over the period of time there may be some unnatural links pointing towards your site. This can hurt your website in the eyes of Google’s Penguin Algorithm which may further cause manual unnatural links penalty. It is possible to clean up few unnatural links using Disavow tool. Disavow tool is Google’s way of allowing you to ask Google not to count certain unwanted links that point to your site.
10. Technical analysis - It is complex activities of a site aimed to identify technical errors and errors in its code. For successful project timely detection and removal of these errors are important.
11. Reporting and analysis- If we can measure it we can improve it. In SEO, measurement is critical to success. It’s important to know details of analysis and reporting when it comes to data about ranking, referrals, links etc. It helps, fuel a more effective strategy moving forward.
12. Optimize your site for mobile devices- Over 60% of Google searches come from mobile hence to increase the traffic your website needs to be optimized for mobile users.
13. Optimize your images – Images are great for your websites but they should be optimized properly. Huge images can slow your page loading time hence resize and compress images to optimize them.
14. Provide appropriate contact information on your website- All your contact information that is your email address, your contact number and location should be clear and in plain sight for people to find.
15. Encourage Sharing on social media – You can get your SEO ranking improved if people share links of your websites on social media.
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