Keyword
research is an important SEO task that involves popular words and phrase people enter into a search
engine. Researching the keywords gives us a better understanding of how high
the demand for a certain keyword is. Ultimately keyword research helps you to
drive the right traffic to your site, it means the traffic that is more likely
to convert.
1. Unrealistic keywords- Keyword research might be considered
as a simple process but requires all your attention. To find a keyword related
to your industry is really difficult if you want to see real results. We all
are aware that high competition keywords are costly and they are out of reach
for small and mid-sized businesses. A
good keyword research is being realistic it includes selecting the most appropriate
keywords. Top SEO company in Pune,
Focusing on Keywords research.
2. Targeting single words – Targeting a single keyword is really
unrealistic. If you have a low budget then you can choose generic keywords.
Spending on a less competitive keyword is beneficial when you are low on
budget.
3. Ignoring the conversations- The main objective of SEO is not
just to rank higher on search engine optimization page through the keyword
research but to drive more sales. There are keywords that bring traffic but do
not convert the leads into sales that are wastage of time and money, wherein
there may be other keywords which may not rank high but can generate real
traffic to your website and earn better. Hence you should choose the keyword
wisely as per your business.
4. Auditing and reviewing the
keywords – SEO is an
ongoing process and we rarely review and audit the targeted keywords hence
changing the keywords as per the market requirement is necessary. Review and
auditing the keywords is very important from time to time this will help you
avoid unnecessary spent on the keywords.
5. Fail to target long tail keywords
– Many SEO’s try to
rank web pages for high volume keywords, however, most of the traffic comes
from long tail keywords. If we keep our self up-to-date with the market we will
understand that modern SEO practices are to focus on long tail keywords and
phrases. The phrases are easier to rank and produce higher quality leads and
face less competition. On the other hand, if don’t have a plan for staying
focused on certain overarching topics then this approach can do more harm.
Hence you should dig deeper and look for variations of keywords when you do
keyword research. Click here to Inquire Now: Digital Marketing
Company in Pune.
6. Not checking the current search
results –Before
trying to rank for a keyword phrase you should evaluate the current search
results. Check and see if the content you are trying rank should match the
content that is currently ranking in the search results.
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