When you decide to build a mobile app, IOS Vs Android, Choosing a right platform to build your first app is very important. If you launch your app on the wrong platform, you could be neglecting on your primary target audience because Apple and Android users behave differently. Are you looking Mobile app development company in Pune?
Most of the time user abandons the app once he uses it. You can reduce this by clearly defining your audiences, aims, and resources.
If you are building a native app, you will have to choose one of these, either IOS or Android because the code for a native app doesn’t work on both the platforms. If you want an app that will be available in both the stores then you will have to develop two different ones from scratch in order meet the requirement from each operations system.
If you want the app to work on both the platforms it’s a very long and very expensive process and costs a lot of money.
There are separate two platforms because Apple devices run on IOS and Google devices work on Android’s operating system. On a global scale, Android dominates the market however in the United States Apple slightly doing better. Increase your revenue on ROI from Digital marketing company in Pune.
Apple users can access the mobile app through the Apple Store through their iPhones and ipads wherein Android users have more options with phones like Samsung galaxy, Google pixel, HTC etc.
To choose the platform depends on the primary function of your app and your company’s target market. You need to decide on your marketing strategy, it becomes easier for those who already have a business and the customer base.
To do the research on the basis of the target market like in India men use apple product than women. So if your product is related to men then IOS can be a better option. Also seen that on an average, the Apple device users are wealthier hence the company that targets wealthier demographics, IOS may be better placed to start. 95% of Apple mobile users are running their devices in IOS latest versions hence it needs to be updated with Apple’s latest software’s every time.
Hence we can conclude that developing an app for Apple is expensive, takes a lot of time to complete the process and it continues cost lots of money as regular maintenance isn’t cheap. Also, you need to pay third party subscriptions, server space, and other hidden expenses hence large corporations can afford this and not reasonable for an average person.
When to use an Android app?
If you plan to use push notifications to keep the user engaged as it's a great strategy to drive sales and increase ROI. Android users are also more likely to opt-in to receive notifications. Average CPI (cost per install) for Android is nearly half the price of IOS apps. Here you get a larger audience to reach. Android users mostly do not like to download paid apps however if you have a great strategy in place for mobile ads, developing an Android first could benefit you. It is easier to get your app approved on Google play store as it’s a quick process that just checks that you are not violating any of the policies. Android App development is 30% costlier than Apple and also takes a long time to develop.
There is a third way available …Hybrid App
If you don’t want to choose between Apple or Android development you can choose the third option, Hybrid App
A hybrid app can be launched on both the operating systems at the same time. Hybrid Apps are built using HTML 5 and JavaScript on the web.
These apps are easier as it doesn’t require any complicated coding skills and hence anyone can do it and no need to hire app developer which reduces the cost tremendously. It is a speedy process and you won’t have to wait a year to launch your app like other apps. Here you just need to find the right platform to customize your app on the web. Hence Hybrid apps are ideal for the people who do not want to choose between Android and IOS as you can launch your app on both the operating systems simultaneously without building two separate apps. It is best for the people who can’t afford a native development app and wants the users to download the app as fast as possible.
However, the capabilities of a hybrid app may be limited because of the necessity to engage third-party tools to access certain features. They require constant internet connections to deliver the full range of features. It takes more time for hybrid applications to load all their elements and respectively work slower. That’s the reason why the hybrid apps suit well for content-oriented apps as they are quite simple and not overloaded with complex functions to work fast enough. They rely on plugins to access the built-in feature of a device. Improve your websites organic ranking by SEO company in Pune.
Hence we can conclude that there are certain scenarios that favor Apple, like if you are targeting American audience with higher education and high income. But there are scenarios where Android development makes more sense like if your target market is global and if you are planning to drive sales through ads instead of App-purchases. Both these apps have one thing in common is ,both are going to take time for development and costs a lot And if one does not have much time and money Hybrid app is the solution as they are less expensive, faster to build and easier to maintain.
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