How to Achieve 4x Leads from Digital Marketing

Marketing is that aspect of your business which you cannot ignore. It is a wise decision to keep the marketing budget aside in business. In marketing, lead generation is the initiation of consumer interest into products or services of the business. Lead generation remains a real challenge for most of the businesses.

Over the last few years, traditional marketing has fallen nearly about 160% and the expenses on the digital marketing have increased over 14%. Are there any great advantages choosing digital marketing over traditional marketing? How are they differentiated? Generate more leads from Digital Marketing Company in Pune.

Traditional marketing includes tangible items like business cards, leaflets, ads in newspapers and magazines. It also includes TV ads, banners, brochures etc.

Digital Marketing is evolving continuously along with the technology. It is done through websites, social media, youtube videos etc. using digital devices.

Advantages and disadvantages of traditional marketing –

People marketing are accustomed to traditional marketing like seeing ads in newspaper, TV, and billboards etc. Traditional can reach to local clients most of the time.  Another disadvantage is the results are not easily measured easily. It is more costly than digital marketing. And the biggest disadvantage is that we cannot interact with the audience.

Advantages and disadvantages of digital marketing-

One of the biggest advantages of digital marketing is that it can be measured. It can reach to an infinite number of people around the globe. It allows you to target your ideal buyers. It is an interactive way of advertising and valuable customer feedbacks are received giving room for improvement from time to time. One of the disadvantages of digital marketing is, it takes some time to realize measurable success.

SEO- It is a long-term continuous process However it is ideal for generating leads. A good ranking on SERP page means higher visibility to an audience who are looking for the products and services generates a lot of leads. Improve website ranking from SEO Company in Pune.

Analytics- allows you to use your resources effectively as you are not guessing what is working and what is not. You can reduce unnecessary expenses and focus your efforts on the strategies that improve your ROI.

SMM – Social Media is undoubtedly one of the most effective sources of lead generation. The number of Facebook and Twitter users is increasing drastically. Users will mostly like to purchase through recommendations from brands they are a fan or a follower. Social media creates a high impact on the audience and generate more leads.

SEM – It is a search engine marketing through paid advertisements generates maximum leads. You can push you to the top of search result page by running a campaign through Google ads.

For the businesses to grow they need more and more leads to produce more sales. Digital marketing is the best way to achieve 4X leads.