SEO is not a one-time service. It is an ongoing process which helps in monitoring the business. It helps to maintain the organic rank on the search engine result page and attract more visitors and increase more sales. To ensure that it continues, monthly SEO maintenance is needed else you may lose the business. Check out SEO company in Pune for best SEO services.
Why maintenance plan is cannot be ignored?
Keyword research – There are so many websites being added to the web every day and the keywords that have got high ranking may no longer work and you may stop receiving traffic from the previous keywords or phrases, hence you will have to evaluate the keywords and change the keywords as per the requirement.
Increasing the traffic constantly- It is essential to understand from where most of your traffic coming so that you can make adjustments in your marketing strategies. If you are getting maximum traffic from one particular page. You need to analyze your site statistics and check how much traffic you are receiving? Where is it coming from? And which keywords are being used in that site.
Search engine ranking- You will have to monitor search engine ranking as there will be many fluctuations in it as the search engine keeps on changing the ranking formulas, or competitors might try to get ahead of you. Also, many sites are added to the web each day so you need to monitor search engine ranking to be in the competition.
Competition – This is a very important part of search engine optimization. You need to find out what keywords your competitors are using and how their site is performing. Also, need to check how many competitors are there. If there are too many competitors for a particular keyword then it's better to choose from the less competitive keyword.
Frequently updated search engine algorithms – Search engines are constantly changing their algorithms to give the best possible results to the user, Due to which the websites that used to rank high on SERP have dropped in their ranks without SEO maintenance it's not possible
Updating the content regularly- Websites which keeps on adding the fresh content and update the content regularly get a higher ranking than the other stagnant websites. Before adding the content the new keyword research should be done, this will boost the ranking and the traffic as well.
Security of website – With the maintenance plan you will have an added advantage of an extra layer of security to protect your website. Your website will be kept up to date with the latest security and plugins updates to prevent downtime and makes sure that it runs smoothly.
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